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The Ultimate E-Liquid Guide For Shop Owners & Users

E-liquid products, also known as e-juice, are liquid solutions used in portable vaporizers to produce flavored vapor. Vaping has become increasingly popular as a harm reduction option for smokers because the inhaled vapor contains lower percentages of cancer-causing chemicals compared to traditional cigarettes. Here are some reasons why you should stock up on e-liquid.

A Healthier Option

  1. Vaping is a better option for smokers and those around them. Second-hand smoke can cause cancer, but studies have shown that second-hand vapor is much safer. Vaping also produces a more pleasant smell and can be less expensive than traditional cigarettes.

For 21+ Adults Young and Old

  1. Vaping has become popular across many age groups for various reasons, including style, health, and taste. With the countless types of hand-held vapes available, customers can choose the one that fits their individual needs.

Endless Flavor Options

  1. E-liquid comes in a variety of flavors, making it an enjoyable experience for customers looking for nicotine or for customers who do not want any nicotine but still want to enjoy vaping. Those who want to quit smoking can also start with high nicotine levels and gradually decrease it to zero, all while enjoying the many different flavors available.

Types of E-Liquid

Air Factory Peach Flavoured E - Liquid

The main types of liquid carrier in e-liquid are propylene glycol (PG) and vegetable glycerin (VG). PG e-liquid has a thinner consistency and produces a stronger throat hit, while VG e-liquid is thicker and produces more vapor. Some e-liquid also contain both PG and VG, allowing for a balance of flavor and vapor production.

E-liquid also comes in a variety of nicotine strengths, ranging from high levels of nicotine to zero nicotine. High nicotine e-liquid is ideal for heavy smokers looking to quit smoking, as they provide a similar nicotine hit to traditional cigarettes. Intermediate nicotine levels are suitable for light to moderate smokers, while zero nicotine e-liquid is ideal for those who have quit smoking or never smoked at all.

Finally, e-liquid comes in two main formulas: freebase and nic-salts. Each type has its unique features and benefits, making them suitable for different vaping preferences and needs.

Choosing the Right E-Liquid

Freebase e-liquid is the original type of e-liquid and is recommended for vapers looking for lower nicotine concentrations and large vapor cloud production. It is simply referred to as e-liquid, and most vapers prefer it because of its compatibility with high wattage vaporizers. Freebase e-liquid is more slowly absorbed into the bloodstream than nic-salts, meaning it is best used at lower nicotine concentrations, as it can become harsh at higher concentrations. This type of e-liquid produces larger vapor clouds, which are favored by vapers who enjoy the sensation of thick clouds.

On the other hand, nic-salt e-liquid is the newer version of e-liquid, and it is recommended for vapers looking for higher nicotine concentrations and modest vapor cloud production. It is simply referred to as nic-salt or salt-nic, and it is best used in low-wattage vaporizers. Nic-salt e-liquid is more quickly absorbed into the bloodstream than freebase e-liquid, making it ideal for those who want a faster nicotine hit. Nic-salt e-liquid tends to be best at higher nicotine concentrations and produces smaller vapor clouds, which are favored by vapers who prefer a more discreet vaping experience.

When choosing between freebase and nic-salt e-liquid, it is essential to consider your vaping needs and preferences. Freebase e-liquid is ideal for vapers looking for large vapor cloud production and lower nicotine concentrations, while nic-salt e-liquid is perfect for those who want higher nicotine concentrations and modest vapor cloud production. No matter which type of e-liquid you choose, it’s important to choose high-quality, reputable brands and store your e-liquid correctly to ensure the best vaping experience.

Advantages of Freebase E-liquid and Nic-Salt E-Liquid

It is worth noting that nic-salt e-liquid is becoming increasingly popular among vapers because it provides a smoother and less harsh vaping experience, even at high nicotine concentrations. This is because nic-salts are a form of nicotine that is naturally found in the tobacco leaf and is chemically altered to provide a smoother and more potent nicotine hit. Additionally, nic-salt e-liquid is less likely to cause throat irritation, which can be a problem for some vapers when using freebase e-liquid at high nicotine concentrations.

Another advantage of nic-salt e-liquid is that it is more stable and has a longer shelf life than freebase e-liquid. This is because nic-salt e-liquid is less reactive and less likely to oxidize, which can affect the flavor and quality of the e-liquid over time. This means that vapers can stock up on nic-salt e-liquid without worrying about it losing its potency or flavor over time.

It is important to know that the type of e-liquid you choose can affect the life of your vaping device. Freebase e-liquid tends to produce more residue, which can build up on the coil of your vaporizer over time, reducing its lifespan. Nic-salt e-liquid produces less residue, meaning it’s less likely to cause buildup on your coil, and your vaporizer is likely to last longer.

Both freebase and nic-salt e-liquid products have their advantages, and the type you choose ultimately depends on your vaping preferences and needs. It’s always essential to choose high-quality e-liquid products, store them correctly, and maintain your vaporizer to ensure the best vaping experience. Freebase e-liquid typically comes in a variety of nicotine strength options, ranging from 0mg (nicotine-free) to 12mg. These options cater to the needs of vapers who are looking for a less potent nicotine hit, as well as those who require a higher dose of nicotine. The most common nicotine strength options for freebase e-liquid are 3mg, 6mg, and 12mg.

In terms of bottle sizes, freebase e-liquid typically comes in 60mL and 100mL bottles. This allows vapers to stock up on their favorite flavors without having to worry about running out of e-liquid.

Nic-salt e-liquid, on the other hand, typically comes in higher nicotine strength options, ranging from 18mg to 55mg. Nic-salt e-liquid is designed to provide vapers with a more potent nicotine hit without the harshness associated with high-nicotine freebase e-liquid.

Nic-salt e-liquid typically comes in 30mL bottles, which is a smaller bottle size compared to freebase e-liquid. This is because vapers tend to use nic-salt e-liquid at a lower wattage, resulting in less e-liquid consumption.

For those who prefer to vape tobacco-free nicotine (TFN) e-liquid, there are options available in the market. TFN is a synthetically derived nicotine that is made in a laboratory, rather than being extracted from tobacco leaves. This type of nicotine is free from impurities and offers a cleaner, smoother vaping experience.

In summary, both freebase and nic-salt e-liquid products offer a range of nicotine strength and bottle size options to cater to the needs of different vapers. Additionally, TFN e-liquid provides an alternative option for those who prefer to avoid tobacco-derived nicotine.

MWI is a leading distributor of high-quality e-liquid, offering a wide selection of popular vape products to smoke shops and vape shops. Among the top brands available at MWI are:

  • Air Factory
  • BSX
  • Coastal Clouds
  •  Candy King
  •  Cloud Nurdz
  •  Elysian Labs
  •  The Finest
  • Hyde
  •  I Love Salts
  •  Juice Head
  •  Keep It 100
  •  Pachamama
  •  Pod Juice
  •  Red’s Apple
  •  Sadboy
  •  Twist
  • Vapetasia.

Choosing Quality E-Liquid

When choosing an e-liquid, it’s essential to consider the quality of the ingredients. High-quality e-liquid uses food-grade ingredients and are manufactured in clean facilities to ensure their safety and quality. Cheap e-liquid may contain harmful additives and contaminants, which can harm your health.

It’s also important to store your e-liquid correctly to maintain its quality and freshness. Store them in a cool, dark place away from direct sunlight, heat, and moisture. Exposure to these elements can cause the e-liquid to deteriorate and lose its flavor and potency.

Choosing The Right Brand

Choose The Right Brand

When it comes to choosing the right brands for your smoke shop or vape shop, it’s important to consider your customers’ preferences. Many brands offer a wide variety of flavors to choose from, so be sure to look for those that have something for everyone.

For example, if your customers love apple flavors, Red’s Apple is an excellent choice, offering classic apple flavors combined with other delicious flavor combinations. For customers who prefer candy flavors, Candy King specializes in candy-flavored e-liquid.

If your customers are looking for 0mg nicotine options, there are several great brands to choose from, including:

  •  The Finest
  •  Pod Juice
  •  Hyde x Pod Juice
  •  Red’s Apple
  •  Candy King
  •  Cloud Nurdz
  •  Elysian Labs
  •  Juice Head
  •  Keep It 100
  •  Pachamama
  •  Sadboy
  •  Twist
  •  Vapetasia.

Types of Flavors

As a retailer, if you want to offer two-packs to your customers, The Finest and Elysian Labs have those available. For a large variety of classic fruity and mint flavors, consider Air Factory, Pod Juice, Hyde x Pod Juice, The Finest, Coastal Clouds, Cloud Nurdz, Juice Head, and I Love Salts.

Finally, for those looking for unique flavors, Vapetasia, BSX, Candy King, Elysian Labs, Keep It 100, Pachamama, Sad Boy, and Twist offer a large variety of options that your customers are sure to enjoy. By stocking up on a variety of e-liquid brands, you can ensure that your smoke shop or vape shop caters to a wide range of tastes and preferences.

When choosing e-liquid brands for your smoke shop or vape shop, it’s important to consider the needs and preferences of your customers. Some customers may prefer classic fruity or mint flavors, while others may be looking for unique and interesting flavor combinations. It’s also important to consider the nicotine strength options, bottle sizes, and other factors that may impact your customers’ choices.


Overall, e-liquid offer a safer, healthier, and more enjoyable alternative to traditional smoking. With a wide range of flavors, nicotine strengths, and vapor production options available, there’s an e-liquid for everyone. Stocking up on e-liquid is a wise decision, as it ensures you always have your favorite flavors on hand and can continue to enjoy the benefits of vaping.

It’s important to consider the nicotine strength options offered by each brand. If you have customers who are looking for higher nicotine concentrations, nic-salt e-liquid from brands like I Love Salts, Hyde, and Pod Juice may be a good choice. If your customers prefer lower nicotine concentrations, freebase e-liquid from brands like The Finest, Juice Head, and Keep It 100 are great options.

In addition to considering the nicotine strength options, you should also consider the bottle sizes offered by each brand. Some brands, like The Finest and Elysian Labs, offer smaller two-packs of e-liquid, which can be a good option for customers who want to try multiple flavors without committing to a larger bottle. Other brands, like Candy King and Twist, offer larger bottle sizes, which can be a good option for customers who want to stock up on their favorite flavors. In the e-liquid and cart industry, you will find many product choices that will allow you to cater to your customers online as well as in your brick and mortar operation.

When you start stocking up on e-liquid for your shop, check out for the best wholesale deals on e-liquid and major choice variety.